In a world where everyone is popping up their own online fashion business, you may be wondering how yours won’t get lost in the long list of options. Well, it’s simple. It all comes down to marketing. But like most things in life, not all marketing is created equally. That’s also not to mention that the top marketing tactics change as often as the fashion trends do, making it difficult to determine what type of marketing to do to grow your business. Fortunately, there are some secrets to the trade that will start generating traffic to your online fashion store, and it starts with the basics.
And what are those, you ask? Let’s find out…
Social Media Marketing
One of the most complex things in today’s modern world is social media marketing. It is not something you will learn overnight, especially if you don’t already use social media on the regular. The good news is that by implementing a few couple steps that are specific to the platform you’re using, you can start to gain followers which gives you more potential customers to market to.
Which Platforms Should You Use for Social Media Marketing?
What social media platforms should you use? It depends on your target audience and what you’re looking to achieve from your social media marketing. Since you are running an online fashion store, showing your customers what you’re selling is going to be key to using social media to generate sales. The best platforms for doing just that are:
Now, this is when you’re going to want to start thinking about your target audience. Ask yourself which social media platform your customer demographics use. This may require some research. However, as a general rule of thumb…
The younger generations are using more modern platforms, such as Instagram and Snapchat. So, if you buy wholesale fashion for teens or young adults, this may be a great platform for you to start on. On the contrary, if your demographic is elderly ladies, Instagram may not be the best option for you but the next one may be...
Facebook is a platform that pretty much everyone uses but to what degree they engage on the platform does depend on the demographic. Though, it is a good platform to have an account on as everyone uses it.
As for Pinterest, it’s a personal favorite. Approximately 87% of people use it to shop with 90% of people saying they go on Pinterest for ideas on what to buy. So, it’s definitely a platform you need to be on.
Additionally, Pinterest is the only platform that counts towards your Search Engine Optimization (SEO). This is the strategy used to get your website appearing in the search engine result pages.
If you haven’t started writing blogs on your fashion web store, it’s time to change that. Blogging is one of the best ways to increase your organic presence on the search engines. However, simply writing some articles won’t do justice. Instead, every blog you write needs to be infused with SEO tactics, which may require a professional if you aren’t familiar with modern day marketing.
As a general rule of thumb, here’s a checklist to go over before you hit “publish” on any articles:
- Blog has a keyword mentioned naturally throughout the blog
- Ex: wholesale fashion store, summer fashion trends, top fashion trends to shop, etc.
- Keyword makes up 1-3% of the article
- Blog is a minimum of 500 words
- The longer the better
- Blog has a minimum of three pictures
- Each picture has the keyword added into the alt tag
- Blog is separated with different headings
- Ex: H1, H2, H3, etc.
This will come to you more naturally as you begin to write, and since the recommended number of blogs you should be writing each week is a minimum of three, you should get plenty of practice.
Once you have created each blog, you need to be taking the link and promoting it on your social media platforms.
Take Your Own Product Photos
The worst thing you can do as a fashion store owner is post products without pictures. Your customers want to be able to see the exact product they’re purchasing. However, it’s recommended that you actually take your own product photos as this allows you to create unique content that can only be found on your website.
Additionally, taking your own product photos allows you to style the products in a way that reflects your brand. If you cannot take your own product photos, make sure you only post high quality photos of the products posted. Your wholesale fashion supplier should have these available to you. This will be suffice… Until you get your own product photos.
The good news is that when you purchase wholesale fashion from Mikaree, you can use the product photos we have on our site for as long as needed.
Professional Product Photos
If you can purchase a professional photographer to come in and take product photos, great! Professional photographers can totally transform your products, making them captivate your customers and entice them to make a purchase.
Taking Your Own Photos
Unfortunately, not everyone has the budget for this. It’s recommended that you purchase a DSLR camera (though, smartphones do take decent photos now), and do some research on the best photo editing apps. It’s amazing what a great quality photo can do, regardless of your photography skills or rather, lack of.
The good news is that you can take your own photos even with little skill. Yes, you will need a camera from this decade but other than that, you can make some magic. Just grab some white project boards from a local craft store and stage them in front of a big window. Stage your products and take your shot (some basic editing on some free photo editing apps may be required).
Building Your Newsletter
Online newsletters are great for making sales, as the people receiving the newsletter have signed up because they are already interested in the products you offer. Install a pop-up sign up form on your website that allows customers to easily sign up to receive your newsletter. Then, use this outlet to promote your blogs, fashion tips and any new products you add onto the website.
As a rule of thumb, you want to switch up the type of content you send to your customers to keep them interested.
For example, if you’re constantly sending sales newsletters, customers may unsubscribe because they don’t want to be sold to. Though, that doesn’t mean you aren’t selling to them when you send other types of newsletters; you just aren’t doing it in such an obvious way.
So, create a content schedule that works for your brand and your customers. Here’s an example:
- Week 1: Sales Newsletter
- Week 2: Fashion Tips
- Week 3: Top Trends
Offering Discounts For New Customers
When you purchase from a quality wholesale clothing supplier, you can mark up your products enough that can put them on sale and still make a profit. This is a key marketing strategy because when your items are marked on sale, your customers feel like they’re getting a deal.
However, the discounts you offer should go beyond the traditional sale. One of the best ways to generate new leads is to offer exclusive discounts for new customers. For example, “15% off on your first order with code sale123”. Not only will people be encouraged to complete their transaction but many choose to sign up for the newsletter while doing so which gives you the chance to market to them in the future.
Using Discount Codes
There are many ways you want to promote your discount codes. For starters, the discount code for new customers should be highlighted on your newsletter sign up form, stating something like, “Sign up for our newsletter for a 15% discount on your first order”. This gets people signing up for your newsletter while encouraging them to make a purchase.
Another way to advertise your discount codes is on social media and in your blogs. Remember, you aren’t necessarily losing money by offering a discount because you purchased from an affordable quality fashion wholesaler, such as Mikaree.
In other words, you buy a shirt for $10, sell it on your site for $40 and discount it to $35 and you’re still making a profit of $25 for every shirt sold. This is precisely why it is so crucial to be selective when choosing a clothing supplier. If your fashion wholesaler overcharges you, it leaves very little room for you to discount your products or worse, generate enough revenue to keep your online business thriving.
This is something to keep in mind when selecting your prices for your products, as you want to be able to discount them. Discounts get customers and encourage those customers to make a purchase.
Marketing your online fashion store has several different components and it certainly extends beyond the five things mentioned in this article. However, these are excellent starting points that are absolutely necessities when running an online fashion store. So, start executing these steps today, sign up for a wholesale fashion account with Mikaree and stay tuned for more marketing tips to growing your online business.