Instagram is a very useful tool for growing your clothing business. Here are 6 tips for promoting clothes on Instagram and getting more sales.
Not only does social media help keep us connected with our friends, but it also allows small and large businesses to connect with potential customers.
With over 1 billion monthly users, Instagram is an ideal place to show off your clothes and target groups of people you could only dream of reaching just a few years ago.
With that many users and possibilities, it can seem overwhelming to pretty much anyone trying to navigate the social media landscape. But don't worry, we're here to help!
Continue reading and we'll walk you through the most important tips you need to know for promoting clothes on Instagram.
Figure out Your Target Market
The more specific you can get in terms of understanding your target market, the more successful you are going to be. If you sell women's clothing, your clothes might not appeal to all women. So don't try to market to all women.
This is important whether you're selling online or attracting customers to a physical location.
Try to calculate the average age range of your ideal customer. What's their value system like? Their wealth status? What kind of Instagram accounts do they likely follow? What are their interests?
Answering questions like these will help you better hone your marketing practices as well as give you more of an understanding of your product in general. Your time is precious, so always try to utilize it as best and focused as you can.
Influencers have a lot of power on Instagram. An influencer is a trendsetter who has a significant number of dedicated followers. There are influencers for all sorts of markets including food, fashion, and travel.
Influencers often post photos of themselves doing various activities while using a specific product. It's a form of advertising which shows potential consumers what their lives could like if they wore those kinds of pants or used that kind of water bottle.
Many influencers have hundreds of thousands or even millions of followers. Partnering with an influencer is a great way to instantly reach a huge group of interested people.
Turn Your Customers Into Influencers
One big reason why people follow influencers is that those people want to be influencers themselves. By taking advantage of user-generated content, you can help people achieve those goals without actually having to pay an influencer.
User-generated content is when you use images and posts made by a private user for your marketing scheme. If you design a marketing strategy where you "regram" photos of your customers wearing your clothes, you can end up creating a positive feedback loop.
In this case, customers will post photos of themselves in your clothes with hopes of getting on your page so that they can attract more followers. By creating an environment where this is possible, more people will then wear your clothes with the same aspiration.
As this continues, you can create a loop where customers continuously purchase and wear your clothes and then share those images with their followers, who will, in turn, do the same.
Of course, it's always a good idea to ask the private user for permission to use their images.
Give a Behind-the-Scenes Glimpse
Users love to see their favorite brands and trendsetters act like regular people. Try to do behind-the-scenes posts to show others how are you and your team works to make the perfect clothes.
If you're part of a runway show, use this as a way to get some personal and fun photos too. Nobody wants to feel like their following an account run by robots.
And in today's activist world, you can create a deeper connection with customers by showing how your clothes can help others. This is especially useful if you use recycled or green products, donate proceeds or materials, or do charity work.
Show Your Personality
Every brand has a story. So figure yours out and use it to your advantage. If your clothing brand started as a one-woman operation in your parents' basement, use that. Show photos of your humble beginnings.
If your clothes are designed for hiking and mountaineering, show photos of you doing just that. As we stated earlier, the connection you can create with clients is crucial.
You likely don't have millions to put towards traditional advertising methods so you need to use whatever is at your disposal.
And if you're funny, be funny. If you're dark and mysterious, use it. These quirks and personality traits will only help you to stand out from the crowd and better reach your target market.
Advertise on Instagram
As important as making the best possible account is - and it's very important - few things are going to be as effective as paid ads on Instagram.
There are a variety of Instagram ad options. The most popular ones are photo, video and story advertisements.
With Facebook Ad manager, you can advertise on both Instagram and Facebook. And you can include call to action buttons to make it easy for people to go to your product page.
Ads on Facebook and Instagram are relatively cheap although the actual cost for an ad depends on a number of factors. You should really only start paying for ads once you have a solid business account going.
The Importance of Promoting Clothes on Instagram
Instagram is the most popular visual platform in the world. It is an ideal place to market anything related to fashion. When you're promoting clothes on Instagram, you have the potential to reach millions.
Before you even start on Instagram, make sure that you're online store is ready to sell. Check out our blog to see if you're ready to open your online retail store!