Starting a clothing eCommerce store is an excellent way to generate some additional revenue or to spark a new career, especially if you have a passion for fashion. But like most things in life, not all eCommerce stores are created equal and with so many online fashion boutiques available, it’s crucial that you find a way to separate yourself from the rest. What many people fail to realize is that the steps to success start long before you even launch your online clothing store. So, here are the seven things you need to know about starting your own fashion eCommerce.
1. The Target Audience
The most important thing to know before starting your own clothing store is who your customers will be. Decide on the type of clothing you want to sell and then narrow on in who will be buying it. Will you be selling to teenagers? Men and women? Plus size?
Making your target audience as specific as possible will help you choose the proper website design and clothing wholesale when it’s time to launch.
2. The Style That Suits Your Target Audience
Now that you know who your target audience is, it’s time to narrow in on the type of style you’d like your fashion e-commerce store to focus on. Think about the current trends – digital tees, bohemian clothing, plus-size fashions, as well as fashion trends that appeal to you but that may not be the most the “pop” choice, such as gothic, rock, hippie, vintage, etc.
There are pros and cons to having both. With a trending fashion boutique, you have a wide range of potential customers. However, you also have significantly more competition with trending fashion stores, whereas non-trending fashion stores have less competition. So, stick with what you’re passionate about and don’t let “what’s popular” on the billboards determine your idea. The key is to focus on what is popular in the specific niche you choose.
3. Quality Fashion Wholesalers
Once you have decided on a style of fashion you’d like to sell on your eCommerce store, it’s time to find some quality fashion wholesalers. This is going to be a timely process and one that should not be taken lightly. There is an abundance of clothing wholesalers that do not provide the quality of clothes you want on your store, and just as many who don’t meet deadlines or worse, provide what you ordered in the same condition.
So, spend a significant amount of time researching quality fashion wholesalers… Or simply skip the hassle and use Mikaree to purchase wholesale clothing.
4. Search Engine Optimization
The next step is to become familiar with Search Engine Optimization (SEO). This is how you’re going to make your eCommerce store stand out when people are searching for fashion boutiques in search engines. This will also take a significant amount of time so it may be within your best interest to hire a professional content writer to infuse your website, all of your product descriptions and your blogs with online marketing tactics.
5. How to Take Decent Photos
If you have selected a quality fashion wholesaler, they’ll have decent product photos that you can use. However, taking your own product photos have proven to be a powerful technique for separating your items from the other stores that are selling the same or similar items.
You don’t have to be a professional photographer, but a good camera and lighting techniques is a must.
6. How to Reach Your Target Audience
Learn how to reach your target audience. Are they online? If so, what platforms do they use the most? Facebook? Instagram? Perhaps your target audience frequents concerts or specific events. These are all things to figure out before forking over a fortune in marketing. Think about what your target audience likes to do, where they like to do it, where they are, etc.
7. A Great Online Store Name That’s Unforgettable
Lastly, come up with a captivating online store name that’s unforgettable yet relevant. You want something that is going to make people want to purchase from you but also, a name that is unique.
With these seven steps, you’re well on your way to launching your very own eCommerce store. Buy your wholesale fashion from Mikaree for quality, reliable clothing that people are actively looking for.