Ahead of the Curve: How to Keep Up With Fashion Trends and Not Get Left Behind
Being a retailer or online boutique owner means having to stay updated with everything fashion. Here's how to keep up with fashion trends even as they change.
Latest fashion trends 2019: it's the core of today's industry, and you need to be able to know how to navigate it if you want your business to thrive.
With an industry swarming with fashionistas like yourself, it seems nearly impossible to get your foot in the door and keep up with all the fashion trends 2019 has to offer.
But there's good news: building a reputation for your business by having the hottest trending clothes is easier than ever before.
If you want to know how to keep up with fashion trends before they make their debut, we've got you covered. Here's everything you'll need to know about building a fashion-forward brand of your own.
How to Keep Up with Fashion Trends
The latest trends are pretty much determined by professional trend-forecasters who are paid to work with the biggest brand names. But this doesn't mean there aren't outside resources that can give you a glimpse into next season's hottest looks.
While it's called trend-forecasting, predicting the newest trends isn't really a prediction at all. In fact, staying ahead of the curve is more about observation and strategy.
How to stay ahead of fashion trends has more to do with how involved you are in the industry. Keeping up is something any new store or online store can do without having a huge stake in the fashion game.
But where do you start? There are plenty of ways to build your own fashion-focused store that are accessible even for beginners.
When thinking about buying merchandise or even just about how to know fashion trends, it is crucial to plan ahead. Rarely are stores ordering stock as soon as a season begins—those orders are typically placed and arrive in-store long before a given season.
For instance, if you're looking to stock up on the hottest trends for Autumn, you're going to want to start looking and eventually buy merchandise at the beginning of summer, if not earlier.
Keeping up means planning ahead—otherwise, you'll get left in the dust. Planning means you must know what brands you like and what will work for your target clientele.
Go to Trade Shows
If you want to know how to stay up-to-date with latest fashion trends for next season or next year, going to trade shows a few times a year is a great way to see what's on the rise.
Trade shows provide two main benefits for you as a retailer: first, you get to check out the inventory of many companies at one time. This allows you to see trends, get inspiration for visual merchandising, and start planning for the upcoming seasons.
Second, trade shows put you in contact with important companies who want their clothes in your store. After all, the fashion industry is an industry, and companies are looking to connect with buyers like you to get their brands in your store.
Take Advantage of Workshops
Most trade shows offer workshops and trade analyses sessions hosted by trend-forecasters who work with big brands. These workshops provide data that is often a driving force behind the decisions big brands make for future trends.
Workshops offered at trade shows are an invaluable resource you don't want to pass up. The information being provided is typically sold to brands for thousands of dollars - not something a new store owner would be able to access. However, this same information is provided at workshops for free or for very minimal fees.
In addition to the information provided at workshops, most companies have a mailing list and social network accounts to keep up with their work. If you can't make it to workshops, connecting with these forecasting companies digitally still gives you an advantage on hot trends.
Know Your Resources
Knowing what resources to draw from is the only way you can successfully immerse yourself in future-focused fashion. Knowing what's new isn't all about going to trade shows—it's about keeping up with trends when you're not surrounded by hundreds of brands at once.
Online resources are limitless and just a mere search away. Plenty of online resources are also free meaning you don't have to work them into your budget.
Fashion blogs are essential to the industry because many bloggers have different styles and interests that are sure to follow the trends you're looking for. Blogs provide tips and advice on what's hot, what brands are in the spotlight, and what you need to do to navigate the industry.
A bonus is that some fashion bloggers are in the industry themselves meaning they have direct connections to brands and companies. Not only are you getting advice from experts, but you're also getting an inside look at the next biggest moments for fashion.
Leading publications like the New York Times and Who What Wear report on what's happening at some of the most prominent fashion events worldwide, so there's no need to leave the house when you can get the scoop online.
While we live in a tech-savvy world, sometimes the best resources can be found in print. Picking up the classic magazines like Elle, Vogue, Harper's Bazaar, GQ, and Allure will help you study the trends your clients are dying to have.
Printed resources like magazines are inexpensive and give you a plethora of information from trend forecasters you won't want to miss. With important reviews and summaries of new happenings in fashion, you can take a critical look at the industry to choose the best of the best for your store.
Keeping Your Store Fashion-Forward
Taking the lead in fashion doesn't have to be hard. It's up to you to keep the world around you in-style,
Now that you know how to keep up with fashion trends as they change, go out and build a brand you have always wanted and that fashionistas everywhere will love.
Be sure to keep up with our new arrivals for the newest looks at unbeatable wholesale prices!
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