Are you having trouble figuring out how to market your online store? Here are 8 ways (both online and offline) you can start turning those clicks into coin.
After months of planning, you've launched your online store. The only problem is, it's not seeing any traffic and not making any sales.
So, what do you do? Are there ways to draw more traffic to your site? Of course, and we're going to get into them below.
Without further ado, here's how to market online stores in the fashion industry.
How to Market Online Stores
There is a lot involved in marketing an online store. In all likelihood, you’ll have to utilize several marketing strategies. Some of the best of these strategies include the following.
1. Guest Blog
If you want to expose your store to perfect strangers, you’re going to have to approach them. After all, consumers aren’t going to buy from a website that they’re completely unaware of.
There are a number of ways to approach potential customers, but one of the best options is to write guest posts on other websites’ blogs. By writing guest posts for other blogs, you directly expose yourself and your store to those blogs’ followers.
While not all of these followers will read your post and click onto your website, some will. If you’re lucky, at least a few of this “some” will result in sales.
Blogs that you should try to write guest posts for include fashion review blogs, fashion event blogs, and other fashion-related blogs. Simply contact these blogs’ administrators and ask whether they would allow you to write a guest post. The more administrators you speak to, the more posts you’ll be able to secure, and the more potential customers you'll be able to reach.
2. Post Videos on YouTube
In this day and age, if you’re in the fashion industry, you need to be posting videos on YouTube. YouTube allows you to build quasi-intimate relationships with large numbers of people, most of whom are looking to you as an authority on the subject of fashion. As such, you’ll have a fair amount of sway over their opinions and purchases.
When posting on YouTube, there are many different types of videos you should consider creating. Starting out, it’s usually a good idea to make instructional videos.
Instructional videos will draw in viewers who are looking for help with specific tasks. If you offer the help they need, they might just come back and seek your help in the future.
From there, you can turn your channel into more of a vlog, showing off different pieces of clothing and discussing modern trends in the world of fashion. If you’re consistent about posting, and if you continue to post high-quality content over time, you stand a good chance at building your customer base.
3. Take to Social Media
When it comes to marketing for an online website, it’s impossible to overstate the importance of social media. If you really want to build your customer base, you should be posting on social media frequently, at least 3 times a day per platform.
Platforms you should post on include Facebook, Twitter, and Instagram. However, it wouldn’t be a bad idea to post on Pinterest and LinkedIn either.
When posting, try to share valuable content. While you’ll want to advertise your clothing as well, the primary key is to draw potential customers in through intriguing articles and videos.
4. Hold Contests
Everyone loves a contest. Oh, and free stuff. Fortunately, as an online fashion store owner, you’re in a position to offer both.
Have your social media followers share one of your posts in exchange for being entered into a contest. Then, draw one of the contestants at random and award him or her with a specific clothing item. In doing this, you’re almost sure to accumulate more followers.
5. Provide Deals Often
Just as everyone loves free stuff, everyone hates paying full price. Fortunately, there’s an easy way to get around this problem: offer deals on a regular basis.
For instance, you could offer 20% off on the third Saturday of each month. Or, you could offer a discount on a different clothing item everyday.
Either way, it gives consumers an opportunity to buy your clothing at a marked-down price. This is both monetarily beneficial and psychologically satisfying for the customer, increasing the chances that he or she will come back and buy from you again.
6. Engage in Email Marketing
A big part of making consistent sales is in retaining a customer base. If you’re only ever doing business with one-time customers, you’re going to have a hard time sustaining your online shop over time.
So, how do you keep your customers coming back for more? Email marketing! Email marketing will allow you to keep in touch with past customers over time, informing them of deals you’re having, and reminding them that you still exist.
7. Get Vloggers/Bloggers to Market Your Store
Another marketing idea you should consider utilizing is having vloggers and bloggers advertise your products. Many of these individuals will advertise clothing in exchange for a fee. While you’ll have to pay a little money up-front, you can be sure that the exposure gained will result in profits over time.
Make sure that the vloggers and bloggers you approach have big subscriberships. At the very least, they should have 10,000 subscribers. And remember: the more subscribers an individual has, the more you’ll have to pay for him or her to advertise your clothing.
8. Buy Paid Advertisement
One last option is to simply pay for advertisement. Paid advertisements on Google, Instagram, and Facebook can be targeted toward specific types of people and searches, allowing you to directly expose your business to potential customers.
While there’s no guarantee of success, many businesses have kickstarted themselves with this tactic.
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