How to Prepare Your Store for Holiday Trends

Anytime a holiday is fast approaching, whether it’s Christmas or the New Year, Valentine’s Day, Easter, Back to School, Halloween or another trending theme, you can capitalize on it.  Being prepared for the trends (and holidays) is key to maximizing revenue during the times of years when your customers are already looking to buy. But like most things in life, it takes a bit of work. Here are some wholesale buying tips to ensuring you’re ready for the trends of the year, all year long.

Start Your Wholesale Clothing List

The first step to buying wholesale clothing is to determine which seasons and holidays you want to capitalize on. Some online fashion boutiques only focus on offering wholesale clothing for specific holidays, whereas others dive deep into the calendar, celebrating everything from Labor Day to Thanksgiving and everything in between.

So, start making a list that outlines your store’s approach to the trends, themes and holidays of the year.

Set an Ideal Marketing Budget 

If you intend on taking advantage of the holiday seasons, you’ll want to have a realistic marketing budget established. Otherwise, you’ll likely end up going crazy on our wholesale fashion store; falling in love with everything you see.

Not only that but the holidays can be a great time to boost revenue, so you’ll likely need to spend a bit more on wholesale fashion than what you do at other times of the year.  So, determine a budget and break it down; dedicating different parts of the budget to different holidays.

Don’t forget to check your previous sales history prior to doing so. You may find that your store brings in more money during one specific holiday, which you’ll want to invest more of your marketing budget towards.

Brainstorm Gift Ideas

Filling your online store with gift ideas takes some preparation. You’ll need to make a list of gift ideas for everyone who falls into your category of customers. For example, if your store sells clothing to a different age groups, you’ll want to have a list of popular gift ideas for both demographics.

You’ll also want to create a list of gift ideas for people who will be shopping your site for gift ideas. For example, gift ideas for boyfriends, for parents, for friends, etc.

The longer your brainstorming lists can be, the better. Then, for all of your fashion items, use Mikaree clothing wholesale supplier to buy the clothing in bulk, so you can stock up in time for whatever the holiday is that you’re buying for.

Shop Sooner than Later

The number one rule to buying wholesale fashion for specific themes, seasons or holidays is to do so as soon as possible. Most wholesale clothing suppliers will stock up on the trends the season prior to the holiday to ensure stores have enough time to buy, receive and stock their shelves.

However, in addition to buying the majority of your wholesale fashion a season or at a couple of months prior to the big date, you should check back in with your fashion supplier regularly. Many wholesale fashion suppliers will add new stock leading up to the holiday, theme or season, and some even offer limited time discounts.

Instead of sifting through hundreds of clothing wholesale websites and clothing supplier directories, stick with a fashion wholesale supplier you can trust. Mikaree has all the popular trends and stylish clothes you’re looking for. We update our wholesale clothing selections regularly to ensure you have what you need to take advantage of the holiday seasons throughout the year.