Influencer marketing is the latest powerhouse in the digital world and as an online fashion store, you’re likely wondering whether it’s worth it. In short? Absolutely. However, when done incorrectly, it can eat away at your marketing budget as if it never existed. We’ll elaborate on the steps to proper influencer marketing in another article but for now, let’s go over the benefits of using influencers to build your brand.
The Best Benefits of Influencer Marketing
Increases Your Potential Outreach with Quality Leads
Inarguably, one of the best benefits of influencer marketing is having the ability to increase your potential outreach. By using influencers who have already established themselves online, you’re able to reach high quality leads that are likely to convert as the influencers’ followers trust their recommendations.
Build Rapport and Trust
In order to make a sale, you need customers to trust you. This can be difficult to do especially if you’re a new online clothing boutique and people have not heard of your brand or store. By marketing through an influencer, you are leveraging the credibility that the influencer has already built for themselves.
To put it into perspective, 40% of people made a purchase as a result of an influencer tweet.
The last thing you want your marketing campaigns to sound like is a car salesman desperately trying to get sales. With influencer marketing, the sales pitch to their customers is not pushy in any way, as their promotion of your product appears genuine. They are simply recommending your brand and that’s what brings customers in.
Provides Content Potential Customers Want
The benefit of influencer marketing goes far beyond the influencers’ audiences. When customers are interested in purchasing from your store (a store they’ve never heard of), the first thing they’re going to do is Google it.
Having influencer videos, blogs and posts out there on the internet will provide them with exactly what they want – a real review of real products. On the contrary, without influencer marketing and a strong content marketing plan, you won’t appear in the search engines which can be quite damaging to your potential growth.
Increase your SEO
Speaking of Google, let’s take a moment to talk about Search Engine Optimization (SEO). This is the process of using certain keywords and producing high quality content to increase your domain authority and rankings within the search engines. Using influencer marketing spikes your domain authority and SEO, as influencers will link back to your site when they post their review. If their website is highly credible, the benefits of this influencer marketing tactic can be exponential.
Reach Your Target Audience
Lastly, using influencer marketing to reach your target audience is a powerful influencer marketing strategy as it allows you to provide highly focused and relevant content. In fact, this is the main reason why influencer marketing generates such high ROI.
Instead of marketing your clothing boutique to people who may be interested in a certain trend, style or niche, you can target the people who already want exactly what you provide.
The most important step to influencer marketing is to make sure you sell quality clothing that makes people want to be a part of your brand. Here are Mikaree, we are one of the best wholesale clothing companies when it comes to versatility, quality and excellent prices. Sign up for a wholesale account today to receive huge discounts and save your budget!