Buying shoes online is one of a women's best past times. Some women spend hundreds of dollars on shoes online a month. Here's why women just adore shoe shopping.
1.8 billion people purchased something online in 2018.
In the United Kingdom, 51% of people stated they would prefer to shop online than in a store.
What's the psychology behind buying shoes online? Why do people often prefer to get their kicks from a digital storefront than going in and getting measured and trying them on?
In this blog post, we'll discuss why some people prefer online shopping to the "real thing," and what this means for the future of retail.
Keep reading for more information.
Buying Shoes Online: You Don't Have to Guess Your Size
If you've never been to a specific clothing store, you may not know how your body will fit into their clothes. Women's clothing, especially, has a huge disparity in sizes across the board, so if you're a size 8 in one shop, you might find you'll need a 10 in another.
But shoes are relatively uniform with very little leeway. Sometimes, you may find that certain shoes run big or small, but it's not often as much of a problem.
As such, if you order a size 6 shoe, you'll know it's going to fit. The only reason people may return them is if they're not what they expected or they can't justify the purchase.
Comparison Shopping Made Easy
Online shopping makes comparison shopping really easy. With third-party apps and Google both advertising similar, or the same, products to you at different price points, you don't have to leave your couch to find the shoes that fit your budget.
Before the advent of the Internet, you might have had to go into several stores to see if they have the same, or similar, shoes at a certain price point. Now, it's all there for you, no effort to compare required.
You Don't Have to Leave Your House
While this may seem like a no-brainer, offering shoes to people who can't leave their home opens up a huge market for a retail store.
There are many reasons people can't leave their home. Maybe they're disabled, sick or elderly. Or maybe they can leave their house, but they're too wrapped up in their kids or caring for someone to make time to online shop.
Because of the accessibility of online shopping, they can just buy the shoes they want and have them delivered to their home. They don't have to leave the house to do so or leave the confines of their job or role.
Mobile-Friendly Sites Make It Even Easier
People don't just online shop on their computers, but a significant portion of people browse and buy items directly from their phones. This gives you the opportunity to sell to them almost 24/7.
The demographics of people who buy shoes on their phone is perfect for those who are too busy to go into a store. If a mom or career woman is always on the go, she may not have time to sit down and scroll through what's for sale.
But if she's being marketed to on her phone, she can see ads during her downtime, such as during her commute or lunch break. Then, she can place an order and have the item shipped to her home or office without breaking her routine.
Shoe Shopping Online Opens Up Opportunities for Those Who Live in Rural Areas
The United States is a big place. And so are lots of countries around the world. Because of their vast sizes, there are people who live in remote areas tucked away. They may farm or choose to live on their land and prefer to be away from others.
People who live in rural areas don't always have access to the best shopping selection. For some, it could take an hour or two to get to the nearest store where they can purchase shoes. Because of this, they may not buy new shoes as often as they need to.
But, with online retail, they can buy shoes at almost any time of day. And once they purchase the shoes, they'll come to their door instead of making them waste gas and time to get to the store to see the shoes in person.
This makes online shopping a fantastic alternative to going to a brick and mortar store.
Sales Catch Their Eye
Operating an online store is great because you can add sales any time you feel like it. You won't need to go in and tell all of your stores that you're having a sale, you can start whenever you want to.
Having flash sales, and advertising them, is one reason why people love to shop online. Everyone likes to think they're getting a deal, and if you can entice people into your shop with a few dollars off, they'll be likely to order more shoes than they originally planned.
You may even be able to lure in people who weren't planning on shopping at all.
Buying Shoes Online: The Bottom Line
Buying shoes online boils down to two things: convenience and the fact that shoe sizing isn't as varied as many other women's clothing sizing. It makes it easy and simple and takes out a lot of the guesswork.
Your shoe size rarely changes in life, and therefore, there isn't much of a risk for purchasing a new pair.
If you're interested in purchasing a good pair of shoes online, click here to browse our collection. We've got something for every taste, and in a wide range of sizes for all types of women.